From missed call to booked job — automatically.
Ringback sits silently behind your phone number and springs into action the moment a call goes unanswered.
Everything you need to never miss a lead again.
A complete look at the Ringback platform — from missed-call capture to booked job.
Live dashboard preview
Every missed call follows this path.
Customer calls
A homeowner dials your number from Google, Yelp, or your truck decal.
Call goes unanswered
You're on a job. The call rings out, goes to voicemail, or is busy. Ringback detects it.
Ringback fires
A personalized text lands on the caller's phone. No one typed it — Ringback generated and sent it.
Follow-up continues
Over 3 days, 5 touches alternate between text and email. The lead stays warm.
Lead replies — job booked
The moment they text back, every remaining message cancels. You pick up the conversation live.
Three steps, running in the background of every call.
Ringback sits behind your existing phone number and watches for missed calls. When one happens, it takes over — no dashboard-checking required.
Call goes unanswered
We set up forwarding so a missed call — rings out, busy, or fails — reaches Ringback. Exactly how that's wired depends on your phone setup (cell phone, office PBX, or SIP system), and we walk you through it.
Text and email go out automatically
A personalized text goes out within minutes, followed by a 5-touch sequence over the next 3 days — text, email, text, email, text — until the lead replies or the sequence ends.
Lead replies, sequence stops
The moment the lead texts back, every scheduled message cancels. You see it happen live on the dashboard, right down to the timestamp.
Every follow-up, timed perfectly.
Watch the exact sequence that runs for every missed call. Text, email, text, email, text — spread across 3 days until the lead replies.
First text
"Hi [Name], this is [Business] — sorry we missed you! Happy to help, just reply here or call back anytime."
Follow-up email
"Hi [Name], we noticed you tried to reach us. We're here to help with [service]. Reply to this email or give us a call."
Second text
"Hey [Name], just checking in. Still need help with [service]? We have availability today."
Next-day email
"Hi [Name], following up on your request. We'd love to help — here's what our customers say about us..."
Final text
"Hi [Name], last message from us. If you still need [service], just reply. Otherwise, no worries!"
Smart enough to know when to stop.
Ringback doesn't blindly blast messages. Every lead is tracked through a decision tree.
Lead replies
All scheduled messages cancel instantly. The lead moves to "replied" on your dashboard.
No reply after 3 days
Sequence completes. Lead is marked cold. After 7 days, optional replay kicks in.
Lead opts out
Reply STOP and the number is permanently blocked. No more messages, ever.
AI calls back
If enabled, the AI voice agent dials within 30 seconds. Human replies still stop everything.
Under the hood.
For the technically curious — here's what happens millisecond by millisecond.
1. Twilio webhook fires on call status = "no-answer"
2. Supabase edge function receives webhook payload
3. Function looks up caller ID, business config, sequence template
4. SMS dispatched via Twilio API (<500ms)
5. Email dispatched via Resend/SendGrid (<1s)
6. Dashboard updates in realtime (Supabase realtime subscription)
7. Remaining touches scheduled in DB, cron picks them up
8. On reply: webhook fires → cancel all pending → update dashboard
9. Vapi call initiated (if AI callback enabled) within 30sBuilt for how service calls actually happen.
Not a generic CRM plugin — every part of Ringback is built around the missed call being the trigger.
Missed-call capture
Works on your existing number. Catches no-answer, busy, and failed calls the moment they happen — no manual logging.
5-touch follow-up
Text, email, text, email, text — spread across 3 days. Timed for when leads actually check their phone, not just at the moment they missed you.
Stops when they reply
Any reply — a text back or a call answered — cancels every remaining message instantly. No one gets pestered after they've responded.
Live dashboard
Watch every lead move through the sequence in real time, with reply rates and response times, right from your phone or laptop.
AI voice callback
Optional: have an AI voice assistant call missed leads back immediately, before the text even lands. Toggle it on per number, anytime.
Keeps your number
No new number to hand out or print on trucks. Callers keep dialing the number they already know — Ringback quietly catches it when a call goes unanswered.
An AI agent that calls your missed leads back.
Optional: toggle it on per phone number. The AI introduces itself, apologizes for the missed call, and books the job — before the text even lands.
Natural conversation
Sounds like a real person. The AI asks about the job, offers available time slots, and confirms bookings.
Instant callback
Within 30 seconds of a missed call, the AI dials. If no answer, the text sequence still fires.
Transcript + recording
Every call is transcribed and stored. Review what the AI said, or listen to the recording later.
Leads that didn't reply get a second chance.
After 7 days of silence, Ringback can automatically re-queue the lead with a fresh, shorter sequence — no manual work.
Primary sequence
5 touches across text and email. Most leads reply by touch 3.
Silence detected
The lead never replied. Ringback marks it as "cold" automatically.
Replay fires
A 3-touch sequence restarts automatically: text, email, text. Fresh chance, no manual work.
Works with the tools you already use.
Ringback connects seamlessly with your existing stack — no rip and replace required.
How Ringback fits together.
The platform runs on a modern, reliable stack designed for speed and uptime.
Twilio
Carrier-grade SMS, voice, and call forwarding infrastructure. Messages land in under 30 seconds.
Supabase
Real-time database, auth, and edge functions. Every lead event streams live to the dashboard.
Vapi
AI voice platform powering natural-sounding callback conversations with full transcription.
Next.js
Fast React-based dashboard and landing pages, deployed on Vercel for global edge performance.
Stop losing jobs to voicemail.
Set up takes under 20 minutes. First missed call, first text, same day.