5 SMS Follow-Up Templates That Work

Text messages have a 98% open rate compared to email's 20%. Here are 5 templates our power users swear by.

1. The Immediate Apology

"Hi {{name}}, sorry we missed your call! We're tied up but want to help. Reply with the best time to reach you?"

2. The Value Hook

"Hey {{name}}, we saw you called about {{service}}. We actually have a special running — reply 'DETAILS' to hear more!"

3. The Check-In

"Just checking in! Any questions we can answer about {{business_name}}?"

4. The Social Proof

"Fun fact: our customers save an average of 5 hours/week using {{product}}. Want to see how?"

5. The Last Attempt

"Last attempt! We'd love to connect. Reply STOP to opt out, or just let us know what works for you."

Pro Tip

Always personalize with the lead's name. Personalized texts get 26% more replies.